Accu-Trade was founded by Bob Hollenshead, CEO of R. Hollenshead Auto Sales (RHAS). With five decades of automotive industry experience, RHAS is the largest volume dealer, buyer and seller of vehicles in North America. With Accu-trade, we have put all that experience and all that data into a software platform that anyone can use to make smarter transactions. In fact, it’s the same set of tools that our team uses to successfully buy and sell over 50,000 vehicles a year.
Prior to developing Accu-Trade, we created the first-ever online trade-in offer delivered to consumers in 2008 via AutoTrader.com’s “Trade-In Marketplace.” Hollenshead also sold BuyBook Technologies, the valuation engine behind the Trade-In Marketplace, to Cox Automotive in 2014, now branded as Kelly Blue Book Instant Cash Offer.